"Great content isn’t enough. The final challenge? Getting your readers emotionally invested in you, your brand and your business. Invested readers comment, share and engage in higher numbers—and they’re also more likely to become future customers. Don’t let readers just walk out on you. Instead, make every closing count. Ending a post with “Make sure to post a comment” is accurate, but it’s not a very effective way to close a blog post. (Full disclosure: we’ve all made this mistake, including me.) Stop telling your readers WHAT to do. Instead, spark conversation—ask them to think, participate and invest in your content."
"Social business can be as much evolution as revolution. Culture, relationships, communication require reinterpretation, but not necessarily demolition. Sometimes preservation is important, too. @AmberCadabra"